Be seen by the right investors
Your Startup Deserves the Spotlight
The Lookbook is where women in venture capital discover high-potential, women-led startups — curated with care, so you don’t have to hustle harder to be seen.
Why is only 2% of venture capital invested in women?
VENTURE CAPITAL HAS A PATTERN-MATCHING PROBLEM
Venture capital is a boys' club, and investment decisions favor the familiar: male founders, male pitch presentations, male voices. That’s pattern matching. It reinforces a system that continues to exclude women.
VENTURE CAPITAL WASN'T Designed for Women — The Lookbook Is
Women in venture capital with a personal mission to expand their firm’s deal flow don’t always know where to find you. The Lookbook helps your startup get seen by women who are intentionally sourcing women-led startups aligned with their investment thesis. This is pattern matching for good. This is disruptive—in a good way.
DID YOU KNOW…
Women in venture capital are twice as likely to invest in startups with at least one female founder.
Repeat after me
I'm solving a real problem.
I deserve to be taken seriously.
It’s not me, it’s the system.
I will be seen by the right ones.
I ultimately choose the investor.
Meet the connector
Shannyn A. Smith, MBA
Hi, I'm Shannyn! I’m not a venture capitalist. I’m not a founder seeking funding. I’m a connector.
For the past four years, through The Capital Boutique, I’ve made hundreds of warm intros between women entrepreneurs and the women invested in them.
The Lookbook is your opportunity to be discovered by women in venture capital who are sourcing with intention. Visibility shouldn’t be a privilege. And if you’re an Indigenous founder or a woman of color, know this: I see you. I’m building this for you, too.
Connect with me on LinkedIn.
venture capitalist
I never just sit with a founder and have a conversation. You create space for true connection beyond the boardroom.
venture capitalist
Thank you for the warm intro to the founder! I love that her product addresses a real issue. That’s the kind of deal flow I want.
venture capitalist
Your intentional curation made all the difference. You introduced me to founders building in areas that align with my focus.
DID YOU KNOW…
Raising venture capital takes twice as long if you’re a woman. The system wasn’t built for you.
CONNECTION BEGINS WITH STARTUP-INVESTOR FIT
The Lookbook is designed to help investors discover you. From industry and stage to business model and traction, your startup is positioned to match the criteria investors actually use to make decisions. It’s not just exposure. It’s alignment.
What if JUST ONE INVESTOR SAW YOUR POTENTIAL?
You receive a message from an investor who already knows you're a fit. She discovered you in The Lookbook.
WHAT DOES IT COST TO BE DISCOVERED?
The Lookbook makes visibility accessible. For just $97, your startup will be featured for 3 months and shared directly with women in venture capital who are actively sourcing deal flow. That’s less than a conference ticket, and a lot more targeted!
$97
Say yes if you see yourself here
Is this you?
Identify as she/her
Founder or Co-Founder
Based in the U.S. or Canada
Pre-seed, Seed, or Series A
Innovation-driven
Venture backable
Actively raising a round
Planning to raise a round
FAQ
What’s the cost and how long will I be featured in The Lookbook?
The cost is $97 to be showcased in The Lookbook for 3 months—July 1 through September 30.
Why types of startups do you consider innovation driven?
You're building in areas like CPG, hardware, life sciences, software, or other innovative products or services.
How may I sign up to be featured in The Lookbook?
Click any link on this page! After payment, you’ll receive a survey to share your info for inclusion.
How will investors receive The Lookbook?
The Lookbook will be emailed directly to 3,000+ women in VC across the U.S. and Canada.
How will investors discover me in The Lookbook?
Investors filter by key features (eg, stage, sector, business model). The Lookbook is not a static directory.
What if I submit my information after July 1?
That’s totally fine! You’ll be added to The Lookbook as soon as you complete the survey.
WHAT ARE YOU WAITING FOR?
Your ideal investors are sourcing deal flow. Make sure they find you.
The Capital Boutique was created to nurture connections between women entrepreneurs and the women invested in them. After hundreds of warm introductions, I wanted to scale that personal touch. Inspired by curated fashion lookbooks, The Lookbook showcases standout founders ready to be discovered.
follow along @thecapitalboutique
